January 2010

The Vision

It’s so important going into a project to bring some sort of a vision along for the ride. You just don’t show up to a location for a gig, drop your gear bags, look around with your hands on your hips, deeply inhale, and then with a sigh-like exhale go “ok, so how we gonna get this baby done?” Don’t get me wrong, in some cases that is literally the situation you are thrown in, but in all instances when you are lucky enough to get that planning/conceptualization time… USE IT! That’s why I thought I’d write up a little post about “the vision” that goes into projects, where the concepts start, how I work on key visuals, etc. The following are some sketches from the concept phase that we drew up prior to the shoot day side by side with shots from the video we just finished last week.

Yes, you will always get something a little off from your sketches, whether that be restrictions of your location, time, access, etc., but some of the sketches below show how the main idea is retained from the concept and carried through to the final product. This first guy is a perfect example of that. We originally had a cat sitting on the bed to give it a more “homey” feel. But… you can always count on the most predictable animal to act like a D-bag when you really need them to pull through for ya. Our ridiculously lazy cat model, who on any other day wouldn’t move if you stepped on him, decided to emulate a curious cat on a crack high, not sitting for more than half a second. Oh well. For the rest of it, it worked out pretty much to plan.

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It’s In Your Hands

The Association of periOperative Registered Nurses (AORN), yes, it’s a mouthful… put on a video contest focusing on hand hygiene. They teamed up with 3M and created three video categories broken down by specific content matter and time, all dealing with different manners of hand cleaning. Voting starts Jan 25th, and the three finalist will be posted on AORN’s site for deciding the winner. The winner takes home $5000 for their hospital’s education department. I’m obviously pulling for Tacoma General. Here is the video we put together for the 1-minute, hand washing category. There were specific information and visuals that needed to be integrated in the video, but for that most part, we had a lot of flexibility, and we really differentiated ourselves from the pack by telling a story with video instead of adding another tally to the countless instructional videos out there. Let us know what you think! Public voting will decide the winner out of the 3 finalists next week. I’ll post again with a link to the contest voting so that you all can vote once it’s available.

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The Art of Flowers

Started working with a new client the other week, Tiare Floral Design. A floral designer local here to Tacoma. Doesn’t sound too exciting, eh? Yeah, well he’s not exactly the kinda guy who is taking calls at flowers-r-us. When you think of a floral arrangement I can guarantee you it’s not anything close to what Tomasi, the designer, is creating. I’ve had the pleasure of seeing his work in person, and it’s not something you’ll find the Safeway florist slapping together.

Tomasi approached me and said he really liked my work, I said the same, and we were booking shoots that day. I’d never shot flowers specifically, but after seeing Tom’s work, I was very excited to take a shot at it. We talked about present and future projects. The most interesting aspect of our future work coming down the road for me is the mixture of portraiture and the floral design. So there will be many posts coming at you in the months to come with many variations besides just flowers on a pedestal.

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New Life in an Old Rose

I had some roses in the house for a couple weeks, they aged very well, and… like many things they inspired a photoshoot. They kept their form, yet darken in color and gained a nice texture.

I shot a couple with a butterfly beauty light configuration, but my main focus was a darker, more mysterious shot. Setting up two lights with 10 and 20 degree grid spots, I lit only key parts of the composition, giving it a nice look. I love having deep, dark shadows in my photos, and these have lots of that indeed. For me, the most interesting photos are always the ones where there is a part of the photo in darkness, just something about it.

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