steadicam merlin Tag

6-canonMerlin Been integrating more video work in with my clients. I'm experiencing that once business clients know that I can shoot/cut video along side the photos, they ask for it. And why not? At a flip of a switch, I can go from photos to video, both top quality products out of the same device, pretty neat. I say that loosely, although you can make the transition to capturing photos or video with a flip of a switch, there is a bit more to it than that. Obviously photos and video capturing have a lot in common, but as much as they have in common they also have just as much that separates the two arts. First, you have a completely different selection process for what to capture in each medium. Some things are best captured with photos, some with video. Understanding and getting a feel for working to each medium's strengths will greatly improve efficiency and the overall product given to the client. With photos, you have the luxury and power of flash/strobes to blast light, greater controlling your environment. With video, you are stuck with continuous light, which also has it's strengths as well.