27 Feb Lindsey – Punch Card Shoot
About a month ago, Lindsey was my first barista to photograph in the new Tacoma studio for Smokin’ Hot Espresso. Working as the company’s staff photographer, I am making sure we get a couple shoots in a month, including additional shoots which we call “punch card shoots.” Smokin’ Hot Espresso gives regular customers punch cards, which after purchasing 10 drinks, they get one for free. Each girl who works for the business gets their own personalized punch card with their photo on it to hand out to customers. So as new employees come onboard, they get to come down to my studio for a photo shoot so that we have photographic content for their card as well as any additional marketing material we may put together down the road. We’ve been doing the personalized punch cards ever since I started doing all of the photography for them about a year and a half ago.
So this was Lindsey’s punch card photo shoot. She had done some modeling in the past, so it was a walk in the park for her. A lot of the girls have never done shoots before, so they are fairly nervous seeing all the big flashing lights and huge lenses the first time around. We start all the girls out on white seamless, it’s simple, clean, and just about the best possible thing you could do if you want dynamic images for marketing material. Shot a bunch of seamless and then finished with shots integrating room dividers as props. That last divider used for fun silhouettes.
I don’t think I’ve ever shared any of the past punch card designs, so here are a few of them. These are the end designs that were sent to print.