11 Feb Food Elements
Amerawcan Bistro has a lot of different things going on, one of those being classes to educate the public on the benefits of raw food nutrition. The goal was to photograph just the basic, common elements of what goes into a lot of the meals. Raw food preparation and what goes into it can be a bit mysterious at times, and we wanted to reveal is not rocket science. Truth be told, most of the meals are super basic and can be tossed together way faster than your standard food meals out there. So, health and the rest of the benefits of raw food diets are simple, fast, and easy. Easy to say, right? Even easier to wrap your head around it when you SEE it. These photos are just that, very simple. Small groupings of popularly used food building blocks, and that’s it. Nothing chopped, mixed, blended, or tossed together. We would take these photos to market the basics in educational classes for the public.
I asked the head chef at the bistro to provide a handful of each food element, my thinking that I’d just photograph each element in a small pile in a white seamless environment. The chef went to the next level and arranged the elements on plates in a very visually cool layout, so I went ahead and photographed the food as it was prepared. It had a good charm and I could always push-in close to the food if I want to single-out a particular element in my framing.
I shot all of this on white seamless. It really makes marketing material design a breeze, and stays consistent with the rest of the photography we’ve produced for the bistro. There will be a lot more to post on this in the future as we’ve been generating a lot of material for the bistro, so keep an eye out for that.
