Aperture Tag

aliceLaptop Is this post a little late to the game? For those who already use applications like Aperture and Lightroom (more about these later in the post), yes, this post is about the biggest "duh!" article you'll have read in a couple years. However... for those photographers who have not had their eyes opened to these savior-like applications, the people who make a living making piles and piles of photos yet still rely on single image editing applications, this post is for you. Why do I STILL have a sense that this post is necessary? 'Cause I hear of people struggling with photo management on a regular basis, and I feel compelled to write it for them. Most likely, this post is going to help that group of photographers who are at the level where they are just starting to get paying gigs, they are flirting with the idea of taking on photography seriously, or maybe they've been doing it for a while and can't figure out how other working photogs are staying afloat with all of the editing, 'cause they are spending an unimaginable number of hours in post production with a steady stream of clients. In today's fast-paced world, it's all about getting the job done better, faster, and cheaper. Streamlining your biz is key, and post production is a giant arena which can be tweaked to really get more time back to invest in other areas.