CR-Z Tag

matty_10.18.10 037 Meet Pearl, my brand new 2011 Honda CR-Z. She arrived about a week ago, straight off of the truck, seats still covered in plastic when I sat inside. I had to order her straight from the Honda factory, as there was only ONE of these cars in the entire state that was the model and color that I was after, and it got snatched up the same day I went to get it. Worked out for the better, cause there is just something cool about being the first one to sit in the car after it is delivered. Being that we live in Washington and we are heading into the rainiest part of the year, I figured it best to do a photo shoot with the car right away while it's nice and shiny and the weather was still decent. Now... as cool as this car is, Honda just failed to deliver a good marketing package with it, at least visually. To make your decision about the car via Honda's website and not in person would be a tragedy. It's such a beautiful car, with striking lines and curves... they just don't translate well in Honda's photo set. I'm not saying I took better overall photos of the car, but at least mine look "real." The photos on their site are SO over-processed, almost have an HDR feel to them that completely disconnect the raw visuals from the car. If you go to the site you'll see exactly what I mean, they look like artists renditions of the car. I could see if a car wasn't all that it was cracked up to be, so marketing teams would do their best to give an ok car an awesome look in the marketing. But I'd say Honda did the exact opposite here, the photos simply fail the car in most ways.