pocketwizard Tag

I don't know about you other photographers, but the vast majority of my photo shoot time is spent setting up and configuring lighting. There is a reason for that, right? Good lighting = good photograph. Carelessness = crappy light = crappy photo. It's simple math, really, but that math adds up fast in the form of a lot of pacing back and forth from shooting position to light. Unfortunately, this back and forth dance is necessary in order to get all the lights and their powers set correctly. It seems with the addition of each extra light that the overall setup time increases exponentially. What if there was a device that could control your speedlites and your studio strobes right from your camera? Good news for the PocketWizard shooters, there is. It's called the PocketWizard AC3 ZoneController. It works with MiniTT1 and FlexTT5 radio trigger system. Below is a video that goes into detail about the system and briefly discusses the power and convenience the AC3 will bring by adding it to the existing PocketWizard system. I'm sure after watching the video, you'll have all kinds of ideas on how this could improve your photo shoots. From my own experience I can tell you that the AC3 has doubled my shooting efficiency. If you shoot with the MiniTT1/FlexTT5 system, you are out of your mind if you don't integrate the AC3 into gear set... like now. It will make that big of a difference, I promise. [jwplayer mediaid="5161" width=700 height=418]

Here is a video Q & A for those of you photogs who want to start flirting with off-camera flash. This isn't a video about how to use lighting and everything that goes with it. It's a simple recommendation on the starting block gear to acquire to start your lighting journey. The good news is that TTL will help you ease into this journey (if you are using hot shoe lights), so you don't have to be an absolute lighting wizard to pull of simple lighting execution.