Posted at 14:33h in
Shoots 
My work is starting to ramp-up with London Couture, one of my large commercial clients. One of the first photo shoots we had was for marketing a fundraising event they are hosting, Strutt For A Mutt (yes, it's intentionally spelled wrong). The owner, a giant dog lover and overall kind person, is holding this event with 100% of proceeds going to the metro animal shelter. This is the second annual for this event, which I was not around for the first one. When the event was brought up in a meeting, we mentioned how ads and marketing were going to made. Prior to my being a part of the team, London Couture was left with scavenging the internet for passable images to use for their graphic design. With me around now, we can take idea from concept, to photo shoot, to graphic design without depending on any other resources. This is the real fun part for me. They showed me last year's logo, which like I said, had a random image off of the internet. The key part of the imagery, a fashionably savvy woman carrying a shopping bad with dog leading her on a leashed (all silhouetted). Bad habits had them going to the internet once again, looking for a "better" image to use for this year's design, and that is where I grabbed the wheel on the operation. "Why not just grab a model, some clothes out of the store, a couple of your dogs, and head down to my studio and do this right," were the words out of my mouth. Not only should we use our photographic resources for the big things, but everything, big or small. All of the suggested items were very easy to reach and doing the shoot ourselves would ensure it's done right, and most importantly, the image is OURS, and we can continue to use it or other work we produce marketing material.
