It's so important going into a project to bring some sort of a vision along for the ride. You just don't show up to a location for a gig, drop your gear bags, look around with your hands on your hips, deeply inhale, and then with a sigh-like exhale go "ok, so how we gonna get this baby done?" Don't get me wrong, in some cases that is literally the situation you are thrown in, but in all instances when you are lucky enough to get that planning/conceptualization time... USE IT! That's why I thought I'd write up a little post about "the vision" that goes into projects, where the concepts start, how I work on key visuals, etc. The following are some sketches from the concept phase that we drew up prior to the shoot day side by side with shots from the video we just finished last week. Yes, you will always get something a little off from your sketches, whether that be restrictions of your location, time, access, etc., but some of the sketches below show how the main idea is retained from the concept and carried through to the final product. This first guy is a perfect example of that. We originally had a cat sitting on the bed to give it a more "homey" feel. But... you can always count on the most predictable animal to act like a D-bag when you really need them to pull through for ya. Our ridiculously lazy cat model, who on any other day wouldn't move if you stepped on him, decided to emulate a curious cat on a crack high, not sitting for more than half a second. Oh well. For the rest of it, it worked out pretty much to plan.
